

The reality is that building a basic business website is much easier than building a full-fledged online store that’s because there are fewer choices you need to make. Content features such as blogs and business description pages are available with Shopify, but they are not the platform’s key focus. Shopify is, and always has been, a tool to create online stores. Wix offers e-commerce functionality, but it was not originally designed to host online stores. The Wix platform is rich with features that help you create website content, such as “About Us” business descriptions, blogs and articles. Wix is built for those who need a professional online presence but have limited coding and design skills. To understand which website builder is right for you, it’s helpful to know how each evolved. Wix and Shopify are both built with user-friendliness in mind however, that doesn’t mean they’re both super easy to use. Wix does not charge transaction fees and neither does Shopify if you’re using Shopify Payments, but it charges 0.5% to 2% for other payment gateways. Shopify offers more real-time shipping options than Wix, but Wix offers more product options and variations.

You can sell digital goods on both platforms, but you’re restricted to a 1 GB file size limit with Wix, while Shopify allows files of up to 5 GB. Shopify’s gift card feature is built into the platform, while you’ll need a third-party app to offer gift cards on your Wix site. Shopify does not give you a free custom domain, but Wix does. There are several differences between the two website builders. Shopify also offers a $9 plan called Shopify Lite that lets you add e-commerce functionality to existing websites with Buy Buttons Shopify Lite is not a stand-alone website plan. Online help center, plus call-back and email Monday through FridayĢ4/7 online help center, chat, email and phone Shopify and Shopify POS for iOS and Android

Three product options 100 variants per product Six product options 100 variants per product manage 1,000 total variants On Business Unlimited and Business VIP plansīuilt-in functionality for U.S., E.U., U.K. Shopify Payments: 2.4% to 2.9% + 30 cents other fees vary by payment gatewayĪccept Payments on Facebook, Instagram and Amazon Wix Payments: 2.9% + 30 cents other fees vary by region and payment gateway
